Fragrance Giant Coty selects SmartWay Logistics for Transportation Management Services in Europe

UTRECHT, Netherlands - 13 July 2010 - SmartWay Logistics announces today the signing of a long term contract with Coty Inc., a leading global beauty company, to provide European transportation management services. Coty’s portfolio of fragrance products includes well known names such as Calvin Klein, Davidoff, Jennifer Lopez, adidas and David and Victoria Beckham.

SmartWay Logistics will manage full truckload intercompany movements from production facilities to distribution centers and direct customer deliveries while also providing carrier management support, carrier self billing services and key performance indicator reporting. Coty benefits from SmartWay Logistics’ outsourced logistics solution by increased operational efficiency and visibility, process standardization, and improved business intelligence data from its supply chain.

“This is an important initiative for Coty,” said Jacques Heintz, Regional European VP Distribution and Transportation for Coty, Inc. ”By selecting SmartWay as our provider for best-in-class logistics services, we can focus on our core competencies of producing and marketing some of worlds the most exciting fragrances and beauty products for men and women. This outsourcing initiative is strategic for us in that it supports our goals for improved efficiency while working with a partner to develop sustainable and innovative transport solutions”.

Nigel Wakeling, Sales and Marketing Director for SmartWay Logistics adds, “The high value nature of Coty’s products requires sophisticated IT capabilities and attention to detail in order to provide superior service to its customers. Managing performance with near real time visibility allows us to meet and exceed customer expectations.”



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